While the internet has opened up new frontiers for business, it has brought with it an incredible amount of competition. In order to stand out from the the competition, and the crowd in general, your website is going to need to be well built, fast, optimized for search engines and readers, and loaded with solid content. The last bit can get pretty tricky, because content can come in many forms. When blogging exploded, businesses rushed to embrace it, and many saw great success from that. Today, video is in the midst of a renaissance as better compression and faster internet speeds has allowed it to spread everywhere from homes and offices with high-speed internet, to smart phones on the subway.
Video has a lot of benefits, which I’ve discussed at length in the past. However, unlike blogging, video requires a bit more of a learning curve and at least some basic equipment. I’ve got a great post about getting started with minimal equipment here, but if you’re looking to level up your video game, it’s time to start doing some research. A great place to start is Professional Web Video, a 300-plus page book covering ever aspect of video production for the internet.
Who is Professional Web Video For?
This book is written for people who want to produce professional quality video for the web. I mean, it’s all right there in the title, after all. I should point out, however, that much of the content is written for people running production companies, rather than business wanting to leverage the power of video online. That said, the content is well written and thorough, and will give business-minded readers a lot to work with as they dive into video production.
What does Professional Web Video Cover?
The book is divided into a handful of sections covering the following: an analysis of great video, pre-production, production (divided into audio, lighting, and videography) post-production (divided into storytelling, editing, and encoding), delivery, and a final chapter on business. With the exception of perhaps the last chapter, everything in Professional Web Video applies to business that want to use video as a tool, rather than only to video production companies.
- Professional Web Video is organized in a very linear way, complimenting the process of producing video and allowing for quick and easy reference down the road.
- The tone of the book is informative, but conversant, making it very easy to read.
- As you read, dozens of break-out-boxes appear with the pages, defining terms, pointing out important facts, and warning about possible issues that could be avoided. I really felt like this pushed the title to be even more useful and essential.
- Professional Web Video was published in 2010, and a lot has changed since then. A second edition that addresses the new advances in the field would be very welcome.
- While I’m normally a big fan of case studies in books like this, I felt like those in Professional Web Video slowed the pace of reading a bit. They’re still informative and interesting, but I wish they had been edited down more.
Video can be a powerful tool to help you grow your business online. If you want to up your game, Professional Web Video will give you the tools and know how to do it. It’s a bit long in the tooth at this point, but the fundamentals are spot-on.
Pick up a copy of Professional Web Video today!