Running a small business is all about efficiency. In order to get everything done that needs to get done and actually make a profit, you need to be able to do things as quickly and effectively as possible. This generally means hiring the right people for the job, giving them excellent training, and strong management to ensure that things are running smoothly. That’s as true today as it was a hundred years ago, but the way you go about hiring, training, and managing those workers can be radically different.
The internet has completely changed our society, connecting us in ways that previous generations never imagined. While a lot of that connection is used for social, education, and entertainment purposes, the internet can be a powerful tool for business as well. Naturally, the internet can serve as a marketing tool, eCommerce websites work as virtual storefronts, and websites can free up hundreds of man hours of support by hosting tutorials and frequently asked questions.
But there’s another, often overlooked utility of the internet for business: the distributed workforce. Virtual Freedom is an excellent resource for learning about utilizing virtual workers to streamline and grow your business, using resources from across the world.
Who is Virtual Freedom For?
If you own a business, you’ll likely be able to get something from this book. That said, it will be far more useful to businesses that can operate without local employees. Laundromats and coffee shops could still use virtual staff in a variety of roles, but an app development start-up will have substantially more use for them.
What does Virtual Freedom Cover?
Naturally, a first part of Virtual Freedom is dedicated to covering why doing everything yourself is inefficient and can ultimately be harmful to your business. Next, it launches into a discussion on what virtual workers are, shatters a couple of myths people might have about them, and discusses what niches they might fit in your business. The next couple sections address training and management. After that, there is a section on the comparative merits of hiring locally versus internationally, followed by one on building your team. The final chapter addresses the importance of content in your marketing, and how your virtual workers can help with that.
The content is useful and well written, but I think that it could have been arranged a little more logically. For instance, moving the team building chapter closer to the beginning when hiring and training are discussed seems like a better fit to me.
- On thing that I really enjoyed about Virtual Freedom was that it placed such a high important on respecting the virtual workers you have hired, including learning about their cultures. This addresses head on one of the criticisms I’ve heard about virtual assistants being little more than dehumanized tools; this book states again and again the importance of respecting the people who are working for you in as many ways as possible.
- I also like that the book directly addresses many people’s concerns about outsourcing work overseas, and ways to still use virtual workers hired 100% domestically
- The section on the importance of content feels very out of place in the book; I understand that virtual works can be used in service of content creation and distribution, but it feels far to specific in comparison to the remainder of the title.
If you’re feeling overwhelming with your business, or are already thinking about how virtual workers could help you, you should definitely give Virtual Freedom a read. It’s packed with a ton of well written, immediately useful advice.
Pick up a copy of Virtual Freedom today.