The One Week Marketing Plan Review

Book Review - The One Week Marketing PlanFor many small businesses, marketing is something they know they need to do, but often have no clue about getting started. It doesn’t help that most small businesses have too many things to do, and not enough time to do it. As a result, marketing is perpetually placed on the back burner. It’s something that the business owners will get to. Eventually.

So how do we overcome these obstacles and actually start marketing out business? We need a plan. A plan that’s not too complicated, doesn’t take too much time, and gets results. That’s exactly what Mark Satterfield’s book, The One Week Marketing Plan, gives the reader.

Who is The One Week Marketing Plan For?

Satterfield’s book is written for the business owner who is either too intimidated by marketing to start, or doesn’t have time and money to dedicate to create campaigns. It cuts right through these excuses, and arms the reader with a set of proven techniques that they can put into place quickly. This is a system for people who want to roll up their sleeves and do their own marketing, rather than paying a professional to do it for them.

What does The One Week Marketing Plan Cover?

The book is dived into two segments. The first is the one-week plan itself, with a chapter dedicated to each day in the process (it’s only five days, so you’ll still get your weekend). The second part of The One Week Marketing Plan builds on the marketing plan, and shows you how to take it in a variety of new ways and into different channels.

The bulk of The One Week Marketing Plan hinges on marketing to a particular niche, which is something many of us are going to be naturally resistant to. After all, why would we want to target our efforts at only a small subset of the potential audience? Satterfield addresses this concern head on, and shows the power of targeted niche marketing. From here, the book gets much more practical, with each day leading to a marketing assignment to complete.

Once the plan is up and running, it’s time to support it through as many different channels, such as social media and direct mail, as possible to make the system work better. While the plan is a “set it and forget it” system, it can work a lot better when you support it.

What Works:

  • Nothing in the book is prohibitively expensive to setup, nor does it require specialized skill sets or an inordinate amount of time.
  • Each technique explained thoroughly and in plain language. A reader will leave the book not only understanding how to put a certain system in place and what to expect from it, but also why it’s important.
  • The One Week Marketing Plan builds up a very modular marketing system, which means that it can be tweaked and re-used in a number of applications. Indeed, Satterfield points out that he uses the same system to support dozens of different offers, each of them driving new leads to his business/

What Doesn’t:

  • Satterfield is a born marketer, and it shows. This is a necessity for the book to work, but the “always on” tone of the book might annoy some readers.

The Verdict

Marking doesn’t have to be complicated, expensive, or time consuming in order to provide you solid, repeatable results. If that’s an idea you can get behind, The One Week Marketing Plan might be for you.

Pick up a copy of The One Week Marketing Plan today!

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