ProBlogger – Book Review

The ProBlogger BookI’ve been writing a bit lately about the importance of blogging for promoting your small business (Ignore Small Business Blogging at Your Peril, Busting Blogging Myths). Today we’re going to take a look at a very well respected book on the subject: ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income. When it comes to blogging, it’s hard to find a bigger authority than Darren Rowse of ProBlogger, the creator a huge community dedicated to helping people make money through blogging. Also contributing to this title is Chris Garrett, himself no stranger to developing hugely successful blogs.

“Making money through blogging” is an interesting subject, but one that can very easily sound like some sort of pyramid scheme. It’s helpful to note that there are a lot of different ways to make money from blogging, the most obvious being selling advertising, and affiliate marketing programs. Of course most small business owners aren’t interested in selling advertising, so they would use their blog to make income in another way: driving customers to their business.

Who is ProBlogger For?

As the title suggests, this book is for anyone who wants to make money by blogging. While the subject itself seems quite simple, it’s a topic with a lot of moving parts. After all, if making money blogging was easy, everyone would be doing it.

While the obvious target audience of this book is people looking to directly and indirectly monetize their blog, bloggers of all stripes can learn a lot from ProBlogger. Even if you have no plans to directly monetize your blog – and as a small business, you probably shouldn’t – this book can benefit you.

What Does ProBlogger Cover?

Professional blogging is a surprisingly diverse subject, so ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income covers a lot of ground. Not every topic will appeal to all readers, but anyone who runs a blog or is curious about starting one can learn a lot from Darren and Chris. Topics run the gamut of defining a blog and outlining various options for starting one, to outlining techniques from content writing and marketing, to an in-depth analysis of the various ways bloggers can profit from their work.

The standout chapters in my mind deal with writing better content, promoting your blog more effectively, and building an involved community. These are essential elements in building a successful blog, which can send lots of qualified traffic to you business. Those just starting out with a blog will also appreciate the segments that deal with evergreen blog topics and ways to organically build “link-bait” articles.

What Works

  • ProBlogger really stresses the importance of commitment, both to building the blog and the community, and to the time it will take for results to start becoming noticeable. We live in a world full of easy answers, so it’s nice to see someone pointing out exactly how hard the work will be, while at the same time stressing the rewards.
  • Content is a clear focus in this book, as it should be. Where ProBlogger sets itself apart is by tailoring its content tips around users. It talks about how people use the internet, and how they scan rather than read, and then introduces strategies to take advantage of these established behaviors.
  • The book makes excellent use of case studies to show both the different ways to become successful with blogging, and to demonstrate the amount of work that goes into it.

What Doesn’t

  • Most of ProBlogger covers non-technical content about building and monetizing blogs, however the third chapter, “Setting Up Your Blog”, spends a lot of time looking at specific blogging options. I don’t mind this in general, but I

The Verdict

If you’re a small business, you should be blogging to build a community, improve your standing in search engines, and better interact with your customers. That said, starting out can be tough; ProBlogger will give you a wealth of proven strategies and insights from people who dominate the medium.

Pick up a copy of ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income today!

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