Social media is a powerful way to connect with both your customer and potential customers, but it also takes a lot of time and effort.If you’re like most business, you don’t have a single social media profile. In order to reach the broadest possible audience, you diversify into a variety of networks that serve different segments of your target market, albeit with a healthy degree of overlap.
Unfortunately, that means spending time tediously posting to each and every network, which is exactly why most of us look for shortcuts. What better way to save time than to use a single service to post the same item on every one of your networks simultaneously? Well, there’s a trade off to that convenience, and it might be a significant one.
The issue is that people tend to use every social media platform a little bit differently, and actually log into them at different times of day, and even days of the week. If you’re sharing everything at the same time, you’re probably missing peak usage times for various networks. But have no fear, because I have assembled an easy cheat sheet for some of the most popular social media networks. Most of the below information comes from research done by The Payroll Blog.
People tend to check Facebook the most often on weekdays between 6:00 and 8:00 AM, and between 1:00 and 4:00 PM. It’s no coincidence that those times are also when the majority of people are just starting their work day, or just winding down. The absolute best time to post is on Wednesday at around 3:00 PM. Posts made during these times have a higher than average rate of being clicked on. To really get the most out of your social media efforts, be sure to post an image with your update, as that triggers higher engagement.
Twitter users are a little different than Facebook users, and tend to use the service most heavily during their lunch hours. For maximum effectiveness, post to Twitter between 1:00 and 3:00 PM, particularly Monday through Thursday. Like Facebook, Twitter users notice posts with images more than those without.
Much like Twitter, LinkedIn sees heavier usage around lunch time, as well near the end of the day. Try posting to LinkedIn around noon, or between 5:00 and 6:00 PM. Tuesday through Thursday appears to be the peak time for LinkedIn usage. You should avoid posting important updates on Fridays, as usage tends to plummet at the end of the work week.
Users of Google+ are most engaged in the mornings between 9:00 and 10:00 AM, with Wednesdays at 9:00 AM being the sweet spot for posting.
Pintrest users favor the weekends and the end of the work week. Try posting on Saturday mornings and Fridays around 3:00 PM. Avoid posting important updates on week days, as they are less likely to be noticed.
Users on Tumblr don’t typically use the network in the morning or afternoon, so try posting here in the evenings and weekends. Sunday through Tuesday, from 7:00 to 10:00 PM are the network’s peak hours, and Friday at 7:00 PM is the sweet spot for the most click-throughs.
While you blog isn’t a social network, you should still try to maximize your content writing efforts by posting your blog at peak times. Studies have shown that blogs face the toughest competition during business hours on weekdays, so try posting in the evening or weekend to see higher engagement from your readers.
Please note, the above times are based on the most common usage statistics, and your readers may be different. You should experiment by posting at different times to determine where you get the most engagement. You’re already creating great content; don’t trip up at the finish line when promoting it.