If you’re considering adding video content to your website or blog, but aren’t quite sure if it’s for you, then you’re in the right place. Here’s a list of some pretty substantial benefits to help you make up your mind.
1. Personalized Your Product or Service
One of the biggest benefits to video is that you can more easily put a human face on your business. Text is usually impersonal (unless you’re a very talented writer), whereas you talking about what you do is engaging (provided you do it reasonably well). People like to see a real person standing behind a product or service, and no, actors and voice-over artists don’t count.
2. Shows Your Passion
You’re passionate about what you do, and that can be tricky to get across in print. However, it’s much easier to get emotion and passion across in video. Think about it this way: you can only add a couple of exclamation points before they lose all meaning, but in video, your excitement can come right through. Passion and excitement are contagious, so tap into it.
3. Video Blogging (Can Be) Quick and Easy to Produce
This one comes with a pretty big caveat: provided you minimize setup and editing, videos can be quicker and easier to create than textual posts. It takes most people quite a bit of time to type up a 500 word blog post, but sitting in front of the camera and talking for three minutes is a cakewalk. Not only does this save you time, it allows you to produce more content faster.
4. Improves Your Presentation Skills
This is a cool one. Doing videos for your website lets you polish your presentation skills fairly painlessly. You can experiment with speaking styles, try out different ways of demonstrating things, and make a lot of mistakes without embarrassing yourself. If something doesn’t work out, do another take and delete the first one. Nothing helps push you through to the next level like experimentation. Breaking out of your comfort zone and trying new things is an absolute necessity, and this let’s you do it without the pain.
5. Big Fish, Small Pond
There are a lot of blogs out there. A ton of blogs that don’t get a lot of traffic, and aren’t updated terribly frequently. Long story short, the signal to noise ratio in blogging in extremely high. Comparatively speaking, there are a lot fewer people producing video content, making you stand out more. Nothing makes you look like a bigger fish than getting into a smaller pond. As an added bonus, if you can get half-way decent at it, you can quickly outpace a lot of the video bloggers whose content looks and sounds terrible.
6. More Demonstrative
One of the biggest benefits to video is that a lot of things are just easier to demonstrate when your audience can see and hear what’s going on. Conventional wisdom tells us that 65% of people learn visually, which means video is going to work a lot better for them than text. Don’t get me wrong, certain things work better with text and images, the trick is figuring out which is which.
7. Find a Big Audience
Here’s the kicker: YouTube is the second largest search engine behind Google. That’s right, not Bing or Yahoo, YouTube. Therefore, getting your content on YouTube gives you another fantastic place to promote your brand. And because YouTube has so many bundled social media features, it can also be a great place to network.
Video blogging isn’t for everyone. Getting in front of the camera and talking can be extremely intimidating, especially for people who aren’t comfortable with public speaking (i.e. most of us). However, if you can get over your stage fright and accept the fact that your first few videos are going to suck, then you’ve got a potentially poweful medium to promote your brand and further build up your network.